Good American’s original site design was functional. Meaning— it met its users most basic needs. A customer could come to the site, browse products and complete a purchase. Checkout was simple.

But the design felt old and dated, very mid-00s. While the site design was functional, it was also very boring and the checkout experience didn’t feel smooth. There were too many ads, too many promotions.. The imagery needed work. And the gradients.

For the new design,

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Mattis pellentesque id nibh tortor. Erat velit scelerisque in dictum non consectetur a. Dictum varius duis at consectetur lorem donec massa sapien faucibus. Semper auctor neque vitae tempus quam pellentesque nec nam. Convallis a cras semper auctor neque vitae tempus quam. Mus mauris vitae ultricies leo. Nisl nisi scelerisque eu ultrices vitae auctor eu augue. At tellus at urna condimentum mattis pellentesque id nibh. Gravida in fermentum et sollicitudin ac orci phasellus egestas tellus. Imperdiet sed euismod nisi porta lorem mollis aliquam ut. Quam viverra orci sagittis eu volutpat. Quisque id diam vel quam elementum pulvinar.

Parturient montes nascetur ridiculus mus mauris vitae. Mattis vulputate enim nulla aliquet porttitor. A erat nam at lectus urna duis convallis convallis. Duis convallis convallis tellus id interdum velit laoreet. Fringilla ut morbi tincidunt augue. Nisl suscipit adipiscing bibendum est ultricies integer. Quis varius quam quisque id diam. Ac auctor augue mauris augue neque gravida in. Tempus urna et pharetra pharetra massa massa. Semper risus in hendrerit gravida rutrum quisque non tellus orci. Nulla aliquet enim tortor at auctor urna.